Branding Haiku: I want it! What is it?
06.16.2010
Branding – I want it!
How do I make it happen?
What is it really?
Almost everyone understands the effects of branding done well. We’ve all bought something without really knowing why, or have become loyal to a company for some reason or another. A brand done well almost goes unnoticed, because it just plain works and makes sense. It quietly becomes a household name, a part of your life you might take for granted.
I grew up with brands like Kraft, K-Mart, Schwinn, Atari, and Buick. They were characters in my childhood, as much as my dog or my friend down the street. I interacted with them daily, I depended on them to meet my expectations.
Those have been replaced with Whole Foods, The Gap, Honda, Apple Computer… still, I interact with them daily and depend on them to meet my expectations. The hows and whys of these relationships is what this blog is designed to explore. While I create and build brands for small business, I constantly study how other brands are created and built; what works, what doesn’t, and what blows us away.
