Case Study: Dolphin Feet
06.16.2010
The Problem: Amanda Griffith, founder of Dolphin Feet called me one afternoon while I was at the grocery store. “I have it!” she bubbled… “THE Name for these things!!” Amanda and I had been working together for a while by then, so I knew that “these things” were not stickers… they were removable, reusable art and marketing pieces that stuck to anything smooth. Stickers often don’t get stuck to anything because people fear the permanence of a sticker and the damage of trying to remove it. Stickers are also usually paper, and therefore easily ruined by a spill or a rain drop. I repeat, these were NOT stickers… but what were they then? That was a question Amanda had wrangled with for a while before that phone call. And then she came up with the name…Dolphin Feet.
Scope of Work: Logo, Logo, Website, Printed Business Materials, and of course, Dolphin Feet-branded dolphin feet
The Solution: When discussing the logo, Amanda said, “You, a foot with a fin…” So I drew what that meant to me, and she loved it. For the rest of the branding, Amanda used words like urban, street-y, and colorful. Well, in her own words:
When it came time to re-brand my company, I knew Christina was the one who could bring me the perfect combination of streety-hippness and iconic-accessability. What I loved while working with her was that she listened to my many visions and requests, and tied them all together so that the end result surpassed all my expectations. As a marketing company myself, it is imperative I get a “WOW” when I give out a business card, and I am so proud and excited show off my DolphinFeet brand! Christina, as usual, knocked it out of the park!
