Case Study: Wildly Successful
06.16.2010
This is a story about re-branding. Re-branding is often more challenging than building a
new brand from scratch.
Dawn Todd, founder of Wildly Successful Women, had a new vision for her business.
After a few good years of watching it grow, this new vision had become bigger and
bolder than she could possibly have foreseen in the beginning.
Dawn’s company was Wildly Successful. Wildly Successful offers a wide variety of
resources for entrepreneurs, male and female, from business coaching to marketing to
venture capital and more.
When Dawn and I began working together on her new brand, we knew it had to scream “Success!” Dawn and I talked about the branding for Cadillac and how it exudes classiness without feeling old. There’s a reason we refer to things as “the Cadillacs” of their industry: “Dyson is the Cadillac of vacuums.”
After studying and discussing Cadillac, along with other brands like Tiffany’s and Chanel, we eventually decided on a crest, a script, and a red/gold palette, and voila! the new and wildly successful brand for Wildly Successful was born.
