Creative Black Belt values relationships above all else. Relationships between us and our clients, between our clients and their clients, between a person and a business. We live to build partnerships with people and businesses with the objective of helping them rock… help you rock.
At Creative Black Belt, we’re the kind of people who buy things because we like the box, bottle or label. Or shop at certain stores for the way we feel inside them. These may seem like wacky ways to make decisions, but there’s an answer to why that wackiness works. We examine and question how those feelings and impulses are created. And the answer is branding.
I’m Christina Gressianu, Principal, and branding addict.
I became a karate kid of branding before I really knew what branding was, possibly even before branding itself really knew what it was. My first job in high school was as a cashier in a grocery store, my second as a graphic designer in a small advertising agency in my town. I continued on this left brain/right brain path by double majoring in Fine Art and Computer Science at NYU, studying aesthetics and logical problem-solving in equal parts. Why? Because good design solves a problem and delivers information beautifully.
During and after college, I worked in advertising agencies and corporate creative departments in every area from white-belt production and pre-press to black-belt product development and project management. This translated to about 10 years of experience in how brands happen, taking them from sketches on napkins to products in your life.
Creative Black Belt was born out of this combined path of creativity, logic with my awe of relationships mixed in. It combines the best of what I love to offer you, my client, a passionate and authentic representation of your business and what you love.
