Creative Black Belt

You and customers A long term relationship What Your Brand is For. One way I like to think of branding is as a relationship between your business and your customers. So if we take on this model of a relationship, then a brand is about more than a logo. More than a “cool” business card. [...]

I originally had one idea for a blog post about the rebranding UPS in 2003, but after a little Google searching for the old logo, I had a much bigger realization. So, idea A will be saved for another time… When I think about UPS’s rebranding, it occurs to me as brilliant.  I remember it [...]