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Archive for Posts in Case Studies

Case Study: Particulars Planning

07.02.2010

The Problem: Emily had reached a place in her business where she had some choices to make. Her wedding and event planning business was doing well, and it was time to make some changes. She had been calling her business “Events by Emily” but found that it wasn’t very unique and it didn’t quite have [...]

Posted by Christina . Categories: Case Studies

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Case Study: Dolphin Feet

06.16.2010

The Problem: Amanda Griffith, founder of Dolphin Feet called me one afternoon while I was at the grocery store. “I have it!” she bubbled… “THE Name for these things!!” Amanda and I had been working together for a while by then, so I knew that “these things” were not stickers… they were removable, reusable art [...]

Posted by Christina . Categories: Case Studies

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Case Study: Wildly Successful

06.16.2010

This is a story about re-branding. Re-branding is often more challenging than building a new brand from scratch. Dawn Todd, founder of Wildly Successful Women, had a new vision for her business. After a few good years of watching it grow, this new vision had become bigger and bolder than she could possibly have foreseen [...]

Posted by Christina . Categories: Case Studies

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Case Study: Wine 101

06.16.2010

The Problem: Branding Wine 101 with Joe and Lori O’Keefe was no easy feat, but it sure was fun! We discussed wine, of course! And questions like how literal did we want to be about the school idea? How could we communicate that learning about wine can be fun? Where is the balance between appearing [...]

Posted by Christina . Categories: Case Studies

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