Creative Black Belt

I think of branding as the message, while marketing/pr/advertising are the means of communicating it.

You and customers A long term relationship What Your Brand is For. One way I like to think of branding is as a relationship between your business and your customers. So if we take on this model of a relationship, then a brand is about more than a logo. More than a “cool” business card. [...]

It’s such a nice font
How ’bout we use Papyrus?
Actually, it’s not.

I originally had one idea for a blog post about the rebranding UPS in 2003, but after a little Google searching for the old logo, I had a much bigger realization. So, idea A will be saved for another time… When I think about UPS’s rebranding, it occurs to me as brilliant.  I remember it [...]

The Problem: Amanda Griffith, founder of Dolphin Feet called me one afternoon while I was at the grocery store. “I have it!” she bubbled… “THE Name for these things!!” Amanda and I had been working together for a while by then, so I knew that “these things” were not stickers… they were removable, reusable art [...]

This is a story about re-branding. Re-branding is often more challenging than building a new brand from scratch. Dawn Todd, founder of Wildly Successful Women, had a new vision for her business. After a few good years of watching it grow, this new vision had become bigger and bolder than she could possibly have foreseen [...]

The Problem: Branding Wine 101 with Joe and Lori O’Keefe was no easy feat, but it sure was fun! We discussed wine, of course! And questions like how literal did we want to be about the school idea? How could we communicate that learning about wine can be fun? Where is the balance between appearing [...]

Branding – I want it!
How do I make it happen?
What is it really?

Almost everyone understands the effects of…